Our client experience in e-commerce development initiatives has resulted in our company having several years of hands on experience in the areas that constitute design, development and maintenance of scalable enterprise e-commerce web sites and applications. Having the technical know how to implement an effective e-commerce solution is only half of the challenge. We deliver to our clients’ e-commerce business domain knowledge that guides our technical expertise.
Platform Development
Over the years we have been a part of our clients’ successful e-commerce platform redesign and development efforts that resulted in increase in sales and agility to integrate with other line of business systems. We were part of line-of-business application integration to manage and share business data through industry-standard protocols such as XML and SOAP. We worked with our clients in designing and developing e-commerce catalog / content management system using cutting-edge tools and technologies. Through our solution capability and service delivery model we decreased application maintenance cost and improved return on investment.
Shopping Cart Integration
In the world of e-commerce and online retail, it’s tough to be all things to all customers. Segmentation of specializations is happening in e-commerce to allow each player in the process to focus on their core competency. This is highly evident in the trend of drop-shipping leading to shopping cart integration initiatives. Through shopping cart integration and the use of a third party suppliers such as drop ship companies, a retailer can effectively stretch their offerings to their customer base without the cumbersome process of taking on new inventory. The shopping cart integration process makes the addition of new products from a third party seamless to the shopper. From a supplier standpoint, this type of implementation creates a new channel for selling their products. With multiple parties involved in the critical area of the shopping cart on any e-commerce site, a strong technical approach and implementation is the key. Splash has extensive experience in implementing successful shopping cart integration projects and understands the critical nature of these initiatives for all parties involved.
Affiliate and Comparison Shopping
Retailers large and small need to stretch beyond the typical distribution channel of their own website or storefront. Affiliate and comparison shopping integrations can be an ideal way to reach new customers. Splash has implemented product feeds and integrations to the leading distribution channels such as Yahoo Shopping and through Amazon Web Services to reach the maximum client base for your products.
Search Engine Optimization
Search Engine Optimization (SEO) has moved from being considered an effective means to try and get higher ranking and visibility for sites and products to an overall needed strategy encompassing nearly every aspect of an e-commerce implementation. We have worked in nearly all aspects of the SEO process from competitive analysis, key word strategy to URL re-write and site map creation to submission. Our SEO services stretch from our Solutions practice to our Delivery area of BPO where skilled analysts can maintain an SEO strategy through key word management and ongoing competitive analysis.
