Website Analytics is a process of collecting statistics on visiting patterns of your website’s visitors and making adjustments to improve revenue or conversions or just usability of the site based on those statistics. There are various products such as Omniture, Google Analytics, Web Sense and WebTrends providing tools to collect statistics and reports. However not many IT Professional Services companies understand the gap between you and those vendors. The domain of website analytics implementers typically falls into a company more geared as a ‘web agency’ where a prime focus is on the reports and tracking post deployment. We focus on effective system analysis based on business requirements and technical implementation followed by post-deployment support for improvements. We work with stake holders of our clients to understand their concerns and provide guidance in making right choices in site analytics product selection. After product selection we work as a liaison between you and the technology team from the product company.
We have implemented complete turnkey solution for our clients in indentifying key areas of revenue monitoring of their web sites. We’ve helped our clients in indentifying the right product by implementing site-analytics pilot project using various products side-by-side for comparison and decision making. Our framework approach in implementing site analytics on your portals/e-commerce applications will make it easy to switch between different products when needed. These unique capabilities of ours have enabled our clients to a greater extent in maximizing ROI and helped them to be on the driver’s seat when it comes to site analytics.
Omniture
Splash has partnered with Omniture as the leading web analytics provider to deliver website analytics to our clients. Omniture is the industry leading website analytics provider reaching beyond click through analytics to a full suite of solutions for business needs. Splash has worked with Omniture to implement the suite of tools to provide our clients with a greater view of their clients and client needs.
Our understanding of the Omniture tool set has allowed us to effectively implement Omniture solutions at client sites in unique ways to get the most out of the toolset. We have built framework solutions for the quick deployment and management of tags on high-traffic e-commerce sites. We have deployed tracking and tagging solutions within embedded videos to allow clients an effective means to understanding viewership and coordinate with their ad sales partners.
Google Analytics
We have in-depth knowledge and understanding in using Google’s Analytics platform and SDK. Apart from tracking of content on Google Analytics, we have implemented tracking of video content and its patterns such as when users click on pause, skip advertisement and watch a full video. This will allow our customers to attract and inform advertisers by knowing users trends on specific video content.
